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Kiri Masters
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The Amazon Expansion Plan: Learn how to skyrocket your sales, sell globally and make your brand an international success Kindle Edition

by Kiri Masters (Author) Format: Kindle Edition
4.5 4.5 out of 5 stars 57 ratings
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The Amazon Expansion Plan was written to help the owners and marketing teams of consumer brands who want to grow their revenue and market share. If your business wants to reach a wider customer base and see a consistent growth in sales, one of the best tools at your disposal is leveraging Amazon’s market penetration, global distribution and logistics capabilities.

The 2018 version of the book highlights the myriad of new programs, policy changes, and best practices that have occurred during the last 2 years, including the closure of Vendor Express and the use of the Hybrid Vendor Central/Seller Central selling model, the increase in advertising as a revenue driver and the importance of brand protection.


Here’s What You’ll Learn From The Amazon Expansion Plan:
How to protect your brand in a multichannel environment
How to set up, scale and integrate with Amazon’s logistics infrastructure
Key processes and considerations for expanding into Amazon’s international marketplaces
How to market your products on Amazon (including getting reviews, product listing optimization, paid advertising, and other traffic sources)


“Kiri is one of the brightest minds in the industry when it comes to launching consumer brands on Amazon.

This book is full of clear actionable strategies for anyone looking to expand into the Amazon sales channel. It covers everything from the basics of the marketplaces to advanced tactics for beating out the competition.

Money and time well spent!”

— Greg Mercer, Jungle Scout



About Kiri Masters

Kiri Masters is the founder of Bobsled Marketing, an agency that helps consumer brands expand their presence and grow their sales on Amazon. Since 2015, Bobsled Marketing has worked with consumer product brands to launch, grow, and protect their Amazon sales channel in the US and international markets.

Kiri spent the early part of her career in commercial banking with JP Morgan Chase in New York. She is a dedicated entrepreneur, having two successful businesses under her belt, and finds joy in sharing her knowledge with fellow entrepreneurs and marketers. Today, she continues to lead Bobsled Marketing as CEO, contributes a weekly column about Amazon to Forbes.com, and is a co-host on the Ecommerce Braintrust podcast.
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  1. Print length
    155 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publication date
    June 26, 2018
  5. File size
    3714 KB
  6. Page Flip
    Enabled
  7. Word Wise
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  8. Enhanced typesetting
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Product details

  • ASIN ‏ : ‎ B07DTL1PNF
  • Publication date ‏ : ‎ June 26, 2018
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 3714 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 155 pages
  • Customer Reviews:
    4.5 4.5 out of 5 stars 57 ratings

About the author

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Kiri Masters

Kiri Masters

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Kiri Masters is the Founder of Bobsled Marketing, a digital agency created to help consumer product brands grow and protect their online marketplace channels.

Kiri has emerged as a strong voice for brands navigating online marketplaces. She writes about Amazon and online retail marketplaces from a brand’s perspective as a contributor to Forbes Retail, host of the Ecommerce Braintrust podcast, and is the author of several books about online marketplaces.

Her third book, 'Amazon For CMOs' - a strategic resource for retail executives navigating Amazon - was co-authored with Mark Power and was listed as "One of the best Retail books of all time" by BookAuthority. In addition to her contributions at Forbes, Kiri is frequently quoted in the media including Business Insider and Modern Retail.

Her earliest entrepreneurial exploit was founding the craft supply brand 'Makely'. You can still find and purchase her first book about reviving vintage lamps on Amazon.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
57 global ratings

Top reviews from the United States

Michaela Light
5.0 out of 5 stars Complete behind the scenes details for Amazon sellers
Reviewed in the United States on November 10, 2016
Verified Purchase
I have always been curious what goes on behind the scenes selling on Amazon. This book reveals it all. Whether you are a manufacturer new to the platform, a brick and mortar retail shop or a startup with a hot new product Kiri explains all the different options for selling on Amazon.

The many different ways of distribution are detailed. Both for US sales and international. Together with the hidden pros and cons of each. Including tax issues with having Amazon hold your products in different states and countries.

Perhaps most importantly the book explains how to successfully marketing your products on Amazon. Using reviews, tips on optimizing your product listing for more sales, paid ads, and more traffic sources. And how to reduce those dreaded returns that Amazon makes so easy for customers.

I was at a conference where Kiri spoke on this topic. She knows her stuff inside and out.

Recommended for all Amazon new sellers. If you can prevent one costly mistake or add just 1% to your sales then the book has more than paid for itself!
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Stefania Ceh
5.0 out of 5 stars Reading this book WILL pay off!!!
Reviewed in the United States on November 11, 2016
Verified Purchase
The Amazon Expansion Plan is a perfect book for anyone trying to sell their products on Amazon. It outlines all the steps and process you need in order to be successful and gain profit. Although the book is aimed at larger brands, even the smaller startups can make use of it. It’s such an easy read, written in “plain” language, so everyone can understand it. I recommend this book to everyone: Amazon starters and existing sellers on Amazon who want to expand internationally or increase their revenue. Reading this book WILL pay off!!!
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Jan Roos
5.0 out of 5 stars Cut through the fluff and get a real plan for Amazon
Reviewed in the United States on November 29, 2016
Verified Purchase
When I got started on Amazon three years ago I wish I had a book like this one. Amazon is a red hot channel for upcoming product entrepreneurs (and for good reason) but there is a sea of information and misinformation to plow through. Kiri's experience bringing brands to the top in all kinds of markets is evident in this clear, well organized plan for the prospective (or existing) amazon seller to get the success you might see in your favorite facebook group or mastermind.
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AM21
5.0 out of 5 stars Very informative and well written
Reviewed in the United States on July 23, 2018
Verified Purchase
Very well written, highly insightful summary of selling on Amazon whether as a third party or first party (vendor) seller. Only real area where the book could be improved is the less than subtle pitching of the author's Amazon agency's and service company's services but completely understandable. The author's company podcast is equally incisive and high quality.
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Phil Segal
3.0 out of 5 stars Decent but a bit of a run on
Reviewed in the United States on July 27, 2018
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Some decent information, though it reads like a blog post with absurdly large font
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A Maney
4.0 out of 5 stars So helpful ! Great book
Reviewed in the United States on April 15, 2018
Verified Purchase
Great book! So helpful if you are thinking of going to Amazon! Real advice , so useful when making business decisions.
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Michael Michelini
5.0 out of 5 stars Amazing Hard to find international information for an amazing price!
Reviewed in the United States on November 25, 2016
Verified Purchase
As an international business owner myself, I'm so happy to see more information being shared on how to go global. With Donald Trump in office soon, we need to know how to grow our businesses globally - not depending on one country or region! Kiri really breaks down the complex process of importing, warehousing, and distribution with contacts and strategies. Amazing value for money for anyone looking to go global
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Amazon Customer
5.0 out of 5 stars Heaps of actionable advice
Reviewed in the United States on November 12, 2016
Verified Purchase
Heaps of actionable advice: Kiri Masters is an expert in her field, and it shows. The book contains a treasure chest of information specifically for Marketing Managers and Owners of consumer brands. But it has something for anyone interested in getting started on Amazon or who is just curious about the inner workings and sophistication of Amazon. The book also contains some fascinating forecasts by the author. Highly recommend it!
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Top reviews from other countries

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S Lucy
5.0 out of 5 stars As promised
Reviewed in Canada on August 23, 2018
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Great book
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FJiss
5.0 out of 5 stars Ouvrage très complet
Reviewed in France on March 24, 2019
Verified Purchase
Je recommande cet ouvrage qui est très complet. Le grand format facilite la lecture. J'ai appris de nouvelles choses sur cet environnement complexe qu'est Amazon !
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Nikhil Varma
5.0 out of 5 stars Increase Amazon Sales
Reviewed in India on September 6, 2017
Verified Purchase
An interesting take on how to grow sales as an Amazon seller.
One person found this helpful
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Greg C
5.0 out of 5 stars The tips you will learn will seriously add to your bottom line
Reviewed in the United Kingdom on November 17, 2016
Verified Purchase
Great book for both advanced sellers and beginners. The book explains all the different options for not only selling on Amazon but also expanding your existing sales nationally and internationally

It goes into great depth in important areas for both US and international sellers. Distribution, marketing, listing optimization and issues surrounding taxation.

It is an easy read and the tips you learn will seriously add to your bottom line. Recommended reading for every amazon seller.
One person found this helpful
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Noi
5.0 out of 5 stars Great
Reviewed in Italy on December 31, 2016
Verified Purchase
Great! A lot of details for international strategy on Amazon. I highly suggest!!

You will find information about:

US market
European market
Japan market
China
India

Rules about VAT in Europe, GST in Canada.

Import Duties and Custom fees...

And much more!
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