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Our Latest Blog Posts

December 2019 Amazon Sales Data - Bobsled’s Monthly Recap

Growing Brand Awareness: Utilizing Amazon Advertising & Amazon DSP

Amazon Project Zero: Fight Counterfeiters With Brand Registry

Amazon Changed My Product Category - A Troubleshooting Guide

Switching From Vendor Central To Seller Central: Case Study From A Bobsled Client, Little Seed Farm

Black Friday & Cyber Monday 2019 - Bobsled’s “Turkey 5” Recap

Go Big From Home - A Breakdown of Amazon Global & FBA Export

Getting Specific: Picking The Right Product Category On Amazon

How To Utilize Prime Day Performance To Be Fully Ready for the Holiday Season

Bid Management 201: All Amazon Sponsored Products Sections That Require Bid Management

Understanding Vendor Chargebacks and Their Impact on Your Profit Margins on Amazon

Thinking Like Your Customers: Using Feedback & Customer Questions to Guide Productive Changes

The Amazon Attribution Beta Program - Closing the Gap on the Customer Journey

Everything You’ve Wanted to Know About Amazon Product Labels (But Were Afraid to Ask)

Amazon Backend Keywords Can Boost Product Discoverability on Amazon

Prime Day 2019 Recap - How Did Our Clients Perform?

Share of Voice: What It Means for Brands, and How To Measure It and Leverage It

Know Before You Sell: Introducing Our Automated FBA Product Fee Calculator

Amazon Prime Fulfillment Strategies: SFP vs. FBA

4 Things You May Not Know About Prime Day

Take Advantage of the “New-To-Brand” Metrics to Optimize Your Paid Marketing Strategy

How to Get Ready for Prime Day 2019

Amazon’s Not Toying Around Anymore: How To Enter the Toys & Games Vertical as a New Brand

How To Use the New Product Targeting Features in Amazon Sponsored Product Ads

Amazon Pre Launch Checklist: Prepare for Takeoff

Planning for Promotions: Why It's Important to Plan Ahead for The Year

Amazon DSP 101: Beginners Guide to Understanding Amazon's Demand-side Platform

Amazon Stopped PO’s for Thousands of Vendors This Week. What Now?

Mastering Product Search Placement on Amazon: Inside The A9 Ranking Algorithm

Top Growth Lessons Learned Before, During, and After Q4

Keyword Restriction on Amazon: What to Do When Your Listing is Removed

A Crash Course in Using Video on Amazon

Successfully Negotiate Vendor Terms with Amazon

The Complete Guide to FBA Fees

The Pros and Cons of Selling Through 3rd Party Retailers on Amazon

Stay Profitable on Amazon Despite Chinese Tariffs

Protecting your Amazon Store in Q4

Adding Text to Product Images Could Boost Conversions

Amazon Launched a Private Label Version of Your Product? Don’t Panic!

How Brands Can Use Influencer Marketing to Grow Sales on Amazon

How To Outsource Fulfillment: Questions To Ask When Selecting A Fulfillment Partner

In-House Amazon Team Versus Working With An Agency: 6 Pros & Cons

5 Questions to Ask Distributors Before Letting Them Sell Your Brand on Amazon

FBA Small & Light: Is It Worth It?

How Do I Update A UPC On Amazon?

Winning On Amazon - The 4 Parts Of The Bobsled Iceberg

What's Changed in 2 Years of Selling on Amazon?

Navigating Amazon’s New Rules Around Product Variations

Bobsled Amazon Prime Day 2018 Playbook

Amazon Weekly News: May 1, 2018

The Updated Guide to Selling Food & Beverages on Amazon

Amazon Weekly News: April 24, 2018

Is your vendor central account "asleep at the wheel"?

Amazon Weekly News: April 17, 2018

How National Brands Can Compete With Amazon’s Private Labels

3 Ways To Improve Profit Margins On Amazon

Special programs that bobsled has participated in - fashion accelerator program & luxury beauty

Amazon Weekly News: April 3, 2018

Amazon's Shift To Subscription Models Is A Mixed Blessing For Brands And Retailers

Amazon Weekly News: March 27, 2018

The 2018 Catalog and Integrated Marketing Summit

Amazon Weekly News: March 20, 2018

How long before I start seeing results on Amazon?

Amazon Weekly News: March 13, 2018

Selling in the Beauty Category on Amazon

Amazon Weekly News: March 6, 2018

Transitioning from a Vendor to Hybrid Selling Model: Avoid These Crippling Mistakes

Amazon Weekly News: February 27, 2018

6 Ways To Tell if Your Resellers or Distributors are Properly Representing Your Brand on Amazon

Amazon Weekly News: February 20, 2018

Could enrolling your products in Amazon’s Subscribe & Save program help your brand sell more?

Amazon Weekly News: February 13, 2018

How Much to Spend on Amazon PPC in 2018

Amazon Weekly News: February 6, 2018

Headline Search Ads: 4 Conversion-Boosting Strategies

Amazon Weekly News: January 30, 2018

Where Amazon PPC Fits in the Consumer Buying Lifecycle

Amazon Weekly News: January 23, 2018

2018 FBA Fee Changes

Amazon Weekly News: January 16, 2018

The Amazon Sponsored Products Guide for 2018

Best Amazon Promotional Tools for Sellers and Vendors

How do you enter the market with no Amazon selling experience?

Kiri’s Amazon Predictions for 2018

Amazon Weekly News: December 12, 2017

Winning Strategies for Amazon Inventory Management

Amazon Weekly News: December 5, 2017

What to do when Amazon flags your product as HAZMAT?

Amazon Weekly News: November 28, 2017

Amazon Weekly News: November 21, 2017

Top 5 Mistakes Brands Make When Selling on Amazon

Amazon Weekly News: November 14, 2017

How to Prepare Your Brand for VAT and Selling on Amazon UK

Amazon Weekly News: November 7, 2017

Who (or What) is Amazon Warehouse Deals?

Amazon Weekly News: October 31, 2017

How to Handle High Amazon Sales Volume with an EDI System

Amazon Weekly News: October 24, 2017

How Brands Can Maximize the Amazon Q4 Shopping Spree

Amazon Weekly News: October 17, 2017

How to use an Amazon Storefront to make your brand more money

Amazon Weekly News: October 10, 2017

Chinese Trademarks and Unexpected Liabilities: Don’t Get Hustled

Amazon Weekly News: October 3, 2017

Surefire Steps to Success on Black Friday & Cyber Monday 2017

Amazon Weekly News: September 26, 2017

What you need to know about Amazon Insights

Amazon Weekly News: September 19, 2017

How to Prepare for the Fourth Quarter Amazon Boom

Amazon Weekly News: September 11, 2017

How can distributors adapt and thrive in a new direct-to-consumer world?

Amazon Weekly News: September 4, 2017

How Amazon's New Transparency Program Will Affect You

Amazon Weekly News: August 29, 2017

Agency Versus Freelancers: What Do I Really Need?

Vendor Negotiations: How to Negotiate Successfully with Amazon

Amazon Weekly News: August 14, 2017

How to Use Brand Pages in AMS

Amazon Weekly News: August 7, 2017

How to Win with PPC in Beauty & Personal Care

Amazon News Recap: July 31, 2017

How to Best Use Seasonality and CPC on Amazon

Amazon Week in Review: July 25, 2017

Our Lessons from Prime Day 2017: How Big Was It?

Amazon Weekly News: July 18th, 2017

Should Your Brand Participate in the New Amazon Brand Registry?

Amazon News: July 11, 2017

How inventory stockouts impact your ad campaigns on Amazon

Amazon News: July 3, 2017

Is Amazon’s Early Reviewer Program What You Need to Launch New Products?

Amazon News in Review: June 26, 2017

What Makes the Amazon Exclusives Program Worth the Cost?

This Week in Amazon News: June 19, 2017

Three Key Pros and Cons of the Amazon Lending Program

The Amazon Seller's Week in Review, June 6, 2017

How much should I spend on PPC?

The Amazon Seller's Week in Review, May 30, 2017

How to Prepare for Amazon Prime Day 2017

The Amazon Seller's Week in Review, May 22nd, 2017

How to Handle Unauthorized Sellers as an Amazon Vendor

The Amazon Seller's Week in Review, May 16th, 2017

Why Amazon Will Dominate the Australian Retail Landscape, What We Do and Don't Know about Amazon Australia - VIDEO Parts 1 - 3

The Amazon Seller's Week in Review, May 9th, 2017

How to Effectively Manage your Amazon Vendor Express Account

The Amazon Seller's Week in Review, May 2nd, 2017

The 3 Types of PPC Campaigns on AMS and When to Use Them

The Amazon Seller's Week in Review, April 25th, 2017

AMS VS Seller Central Ads - The PPC Analysis

The Amazon Seller's Week in Review, April 17th, 2017

Why Amazon PPC Costs Will Rise and What that Means for your Business

The Amazon Seller's Week in Review, April 11th, 2017

What is Amazon’s Bid+ and How Can it Work for You

How to Effectively Manage your Amazon Vendor Central Account

The Amazon Seller's Week in Review, March 28th, 2017

The Amazon PPC Recipe: Smarter Campaigns for Gourmet Foods

The Amazon Seller's Week in Review, March 21st, 2017

Are Amazon Lightning Deals for You? What to Consider Before You Jump In (Part 2)

The Amazon Seller's Week in Review, March 13th, 2017

How PPC Is Different on Vendor Express Compared with Seller Central

The Amazon Seller's Week in Review, March 7th, 2017

Vendor Express Could Work For Your Brand

The Amazon Seller's Week in Review, February 28th, 2017

Troubleshooting for Underperforming Amazon PPC Campaigns And When Should You Start Expecting Results

3 Ways to Optimize your Product Listings for Amazon’s Search and Ranking Algorithm in 2017

The Amazon Seller's Week in Review, February 13th, 2017

Why Your Brand’s PPC Ads Aren’t Showing on Amazon

The Amazon Seller's Week in Review, February 6, 2017

Five Reasons to Invest in Amazon Enhanced Brand Content

The Amazon Seller's Week in Review, January 30, 2017

14 Ways to Optimize Amazon PPC Campaigns

The Amazon Seller's Week in Review, January 23, 2017

How to Prolong the Holiday Shopping Buzz Well into the New Year

Amazon’s Pay Per Click Services: Our Predictions for 2017

The Amazon Seller's Week In Review, January 9, 2017

"Your offer is not eligible for advertising" - Troubleshooting Amazon PPC Eligibility Issues {Video}

What to Expect From These 2 Amazon Competitors in 2017

Tax help for non-US brands selling on Amazon from a Tax Attorney

Newsflash: Amazon announces new FBA fee structure for 2017

5 Lessons Learnt from Working with Larger Brands on Amazon

The Full Guide to Selling Grocery & Gourmet Foods on Amazon

How to Optimize Your Product Images for Amazon

Yes, You Can Have Both a Vendor and Seller Central Account on Amazon

I Received an Invite to Amazon's Vendor Program - What Does that Mean?

Top 6 Things Brands Will Learn from The Amazon Expansion Plan

How Launching a Book on Amazon Is Like Launching a Product on Amazon

Predictions for Changes to Amazon's Own Platform in 2017

Tested Methods to Protect Brands from Amazon ‘Hijackers

The Definitive Plan for Navigating e-commerce and Jewish Holidays

8 Differences between Amazon Sponsored Products Ads and Google Adwords

The Top 3 Ways to Win on Amazon During the Holiday Season

Who Should you Hire to Handle your Amazon Channel

Amazon Lightning Deals: Do they live up to the hype? Part 1

3 Ways to Know if Your Brand Is Ready for Amazon {Video}

Why Your Amazon PPC Campaign Is Failing and How to Change That

6 Mistakes Brands Make with Amazon Sponsored Products Ads

How to Make Your Q4 the “Most Wonderful Time of the Year” on Amazon

Is Amazon a Suitable Channel for Apparel and Clothing Brands?

Should You Manage Your Own Amazon Account or Pay an Expert Consultant?

How to protect your brand on Amazon from unauthorized sellers

Ride the Wave of Perks with Amazon’s International Expansion

Chart: Why Prime Members Are so Important to Amazon | Statista

What does Brexit mean for Amazon Sellers?

Amazon’s Launchpad program vs Seller Central (FBA)

Amazon Passes Walmart As No. 2 In Electronics | Twice

Where Amazon’s Fulfillment Warehouses Are Located in the USA (And Why It Doesn’t Matter to Sellers)

The 4 ways to get product reviews on Amazon

The Importance of Owning your Own Sales Channel

How much should I spend on Amazon PPC?

State Sales Tax for Amazon FBA Sellers: An Accountant's Perspective

Big Box Retailers, Amazon, and Your Brand

Amazon Sponsored Products, An Introduction [Slideshare]

Getting Started with Amazon Sponsored Product Ads [VIDEO]

Reduce Amazon FBA fees with the Seller Fulfilled Prime program

Amazon’s Business Seller Program: the B2B e-commerce silver bullet?

Surprising research: Stop worrying about product review ratings

Use Amazon Multi-Channel Fulfillment to fill customer orders on other sales channels

Amazon Seller Central vs Vendor Central - Pros and Cons [Infographic]

Selling on Amazon from Australia with FBA [Video]

How to start selling FBA on Amazon Canada

Is selling on Amazon FBA in Canada worth it?

How to start selling on Amazon UK and Europe with FBA

Why January is still a big revenue month on Amazon

Breaking news: Amazon requires Sellers to respond to customers within 12 hours during the holidays

Amazon's Launchpad Program: is it worth it?

Which international Amazon Marketplace has the most products?

Importing products into the US to sell on Amazon FBA (Part III)

Can I sell on Amazon as a non-US resident? Part II - Getting Paid

Can I sell on Amazon as a non-US resident? How to be an International Seller (Part I)

Amazon FBA vs Vendor Central: Which One Is Right For Your Product?

Does amazon incentivize people to post reviews?

How to Zig When Everyone Else Zags

How to use Amazon FBA to fulfill wholesale purchase orders

How to Launch your Crowdfunded Product on Amazon

How to sell on Amazon successfully

Amazon restricts reviews by people it thinks are your friends

Amazon vs Jet for Brands - Should Sellers Ditch Amazon?

My experience of Jet.com beta (the Amazon Killer), which launched yesterday

Pinterest Ads: get in early for cheap ads that keep on giving

Let Your Audience Tell You What They Want

Focus Your Social Content By Creating Goals

Every Line Of Copy Should Be Selling Something

Two Likely Challengers to Amazon's grip on e-Commerce

Buyers don’t want the facts - they want a story


Amazon for CMOs animation



The ultimate strategic resource for senior marketing and retail executives navigating the Amazon imperative

A groundbreaking book by Bobsled Marketing CEO Kiri Masters, and Podean CEO, Mark Power.