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Kiri Masters

    18 Aug 2022

    Succeeding on Amazon Requires Self-Reflection From Brands

    Kiri Masters is Head of Retail Marketplace Strategy at Bobsled, an Aca...

    04 Aug 2022

    Why Amazon-Fluent Companies Outperform Peers by 16%

    Kiri Masters is Head of Retail Marketplace Strategy at Bobsled, an Aca...

    09 Jun 2022

    4 Things We Know About Amazon Prime Day 2022

    Kiri Masters is Head of Retail Marketplace Strategy at Bobsled, an Aca...

    26 May 2022

    22% Of Brands Are Unhappy With How They Allocate Their Retail Media Budget. But There’s a Better Way

    Kiri Masters is the Founder of Bobsled and Head of Retail Marketplace ...

    31 Mar 2022

    Instacart Launches Platform To Help Retailers Deliver Omnichannel Experiences

    Kiri Masters is Head of Retail Marketplace Strategy at Bobsled, an Aca...

    01 Mar 2022
    Bobsled Marketing | 2 min read

    Announcement: Bobsled & Acadia

    7 years ago, I hung out my shingle as the solo operator of Bobsled Mar...

    10 Feb 2022

    Walmart Marketplace Partner Network Announcement

    This week, Bobsled was officially added to Walmart’s agency partner ne...

    13 Jan 2022

    The Amazon Maturity Matrix: introducing a new research report from Bobsled Marketing

    On January 27, we are releasing new proprietary research called "The A...

    06 Jan 2022

    Where We Came From - Bobsled’s Origin Story

    I was sitting across the conference table from my client, a manufactur...

    09 Dec 2021

    The Amazon Savviness Score: The 4-minute Self-assessment Tool For Sellers

    A couple of months ago, I sat down with a couple of dozen Bobsledders ...

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