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The Bobsled Blog

Amazon Strategies & Industry Insights


Kiri Masters

    13 Jan 2022

    The Amazon Maturity Matrix: introducing a new research report from Bobsled Marketing

    On January 27, we are releasing new proprietary research called "The A...

    06 Jan 2022

    Where We Came From - Bobsled’s Origin Story

    I was sitting across the conference table from my client, a manufactur...

    09 Dec 2021

    The Amazon Savviness Score: The 4-minute Self-assessment Tool For Sellers

    A couple of months ago, I sat down with a couple of dozen Bobsledders ...

    02 Dec 2021

    Bobsled Marketing's Turkey 5 Amazon Performance Recap 2021

    According to Amazon, 2021’s Black Friday / Cyber Monday event is ‘reco...

    26 Jan 2021

    How much should I spend on Amazon PPC? [2021 Update]

    Let’s start with the obvious: there is no one-size-fits-all approach f...

    08 Oct 2020

    Top Marketing Strategies to Sell Books on Amazon

    While we don't work with authors or publishers at Bobsled, I get asked...

    07 Mar 2019
    Vendor Central, Operations | 2 min read

    Amazon Stopped PO’s for Thousands of Vendors This Week. What Now?

    Many brands operating on Amazon's Vendor Central system didn’t receive...

    30 Aug 2018
    | 5 min read

    In-House Amazon Team Versus Working With An Agency: 6 Pros & Cons

    This article is by Kiri Masters, Founder & CEO of Bobsled Marketin...

    21 Jun 2018
    | 3 min read

    What's Changed in 2 Years of Selling on Amazon?

    In November 2016 I published my book, “The Amazon Expansion Plan: Lear...

    01 May 2018
    | 4 min read

    Amazon Weekly News: May 1, 2018

    Time for the weekly recap of Amazon news! It's always good to keep up ...

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