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The Bobsled Blog

Amazon Strategies & Industry Insights

    23 Apr 2020

    COVID-19: Utilizing Amazon DSP To Drive Growth

    Amazon DSP can help brands who are ready to grow engagement and sales ...

    06 Feb 2020

    Amazon Sponsored Brands Video Ads Best Practices & Case Study

    Customizing your brand’s presence on the Amazon marketplace is an easy...

    16 Jan 2020

    Growing Brand Awareness: Utilizing Amazon Advertising & Amazon DSP

    ✍ This article was written by Bobsled Marketing Manager Tom Crosthwait...

    17 Oct 2019

    Bid Management 201: All Amazon Sponsored Products Sections That Require Bid Management

    Whether you have an in-house team or you are outsourcing your Amazon p...

    05 Sep 2019

    The Amazon Attribution Beta Program - Closing the Gap on the Customer Journey

    It’s no secret that Amazon encourages us to drive traffic to product l...

    12 Jul 2019

    Share of Voice: What It Means for Brands, and How To Measure It and Leverage It

    One of the main challenges that comes with selling on Amazon is the co...

    20 Jun 2019

    4 Things You May Not Know About Prime Day

    By now, you’ve hopefully got your Prime Day 2019 strategy locked down.

    13 Jun 2019

    Take Advantage of the “New-To-Brand” Metrics to Optimize Your Paid Marketing Strategy

    In November 2018, Amazon launched a new group of metrics that, for the...

    30 May 2019

    Amazon’s Not Toying Around Anymore: How To Enter the Toys & Games Vertical as a New Brand

    Each year more and more shoppers turn to Amazon as their holiday toy-b...

    23 May 2019

    How To Use the New Product Targeting Features in Amazon Sponsored Product Ads

    It’s been six months since Amazon released the new Product Targeting f...

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